Page 9 - LUA January - February 2023 Magazine

“The industry
at large is
gradually getting
in on the broader
trend of digital
transformation, owing to
the advent of new platforms and
technologies that significantly enhance
supply chain visibility and efficiency,” he said.
Due to increased demand for agricultural
commodity exports and growing
industrialization of certain key markets,
Usidame noted that the industry needs a
game changer in a few areas: Digitalization of
ports and stakeholders, tech advancements
like blockchain and adoption of big data.
Mwangi thinks that the logistics tech
requirements of Africa are no different to
other markets. “The issues that we solve
elsewhere also need to be solved in Africa
as the demands in the economy are the
Right now we see same. Consumers and businesses still want
basic technology efficient and secure transport services. The
only issue is in Africa we sometimes have to
used for warehousing, solve a layer deeper. For example, it might be
truck aggregation, more difficult to source transport providers
physical technology as the market is more fragmented. These
search costs can then be further increased by
such as cranes, forklifts, the difficulty of comparing across so many
infrastructure such different providers,” he said.
as roads and good He informed that, with
Amitruck, they make sure
governance as being the transporter can
more important. comply with
customers'
MARK MWANGI
AMITRUCK service level

JANUARY - FEBRUARY 2023 LUA 7