Page 4 - LUA January - February 2023 Magazine

COVER STORY
THE FULL POTENTIAL
OF AIR CARGO AND AFRICA
Even as the air freight mode of
transport compete with increasingly
more reliable and cheaper sea I – speed and reliability. If you
freight, shippers think that there is
huge value waiting to be unlocked
if the fastest mode of transport
positions itself as the premium
logistics mode taking into account
the very critical first and last mile
needs. And for Africa, with the roll out
of a liberalised trade and aviation
policy, it is indeed time to unlock its
full potential, Reji John reports.
2 LUA LUA
2 JANUARY - FEBRUARY 2023
t is commonly understood that Come Valentine’s Day and
the air cargo mode of transport Mother’s Day major cut flower
is essentially about two things exporting markets in Africa and
South America scramble for air
want your shipments to travel long freight capacity. Lack of air freight
distances in short periods of time capacity is a much serious concern
with high levels of security, air
for flower shippers from Kenya,
cargo is the type of freight service one of the top cut roses exporting
for your business to avail. This countries in the world. Lack of
also becomes the best choice if capacity, both main deck and belly,
you have an urgent need to ship particularly through the pandemic
a product or if the nature of your
and even post pandemic, made
goods requires special standards shippers to consider shipping
of protection. As the eCommerce cut roses using reefer containers
industry grows across the world, through ocean freight, that takes
three weeks of sailing to reach
the significance of air cargo is only
going to increase. European destinations.
JANUARY - FEBRUARY 2023