Page 11 - LUA Sep - October 2022 for Magzter

THE NEXT GENERATION TO REFLECT

QR CARGO’S DIGITISATION PUSH

atar Airways Cargo – the world’s leading
cargo airline – recently announced its digital
Qtransformation plan – The Next Generation – with a
range of digital enhancements.
In a recent LinkedIn post, the carrier explained the story
behind how its new logo, which carried the words – The
Next Generation – was emblematic of its new approach. The
post explained the logic behind the design, stating, “The
Next Generation logo represents our company’s core focus: future is in every decision we take – be it in technology,
an unparalleled air cargo mindset. Qatar Airways Cargo is sustainability, diversity, the new generation of employees
crossing thresholds into a new way of doing business, hence joining our company, our products and services, and how
the emphasised X in the word NeXt. This cross also acts as an we approach our business in general. Every move we make
arrow, pointing to the future, and to an even higher level of has consequences, and we consciously endeavour to ensure
quality and service.” that it yields the best results for our customers and the
The accompanying QR Cargo video in the post stated that regions we serve.”
the new logo reflected QR Cargo’s “new approach”. He added that the carrier had a responsibility as the world's
Elaborating on the plan’s digital rollout, another post stated, leading airline. “With Next Generation, we are taking our
“Digital transformation is a key focus of #TheNextGeneration industry to the next level. There has never been a better time
concept, as we seek a whole new way of approaching business. to set entirely new standards. We are shaping the air cargo
Our strategy concentrates on replacing repetitive manual industry of tomorrow – one that combines digital efficiencies
processes with digital solutions, refining existing systems, and with a unique, professional human touch. Next Generation
developing intelligent interfaces to industry software. We are has a clear vision to develop employees’ talents, to fully utilise
also exploring ways to reduce the service response time across digital potential, and to take a fresh, innovative approach to
various customer touchpoints. With #digitalisation as a key the business of air cargo.”
pillar of The Next Generation, we will be concentrating on While ‘The Next Generation’ will focus on digital
enhancing many of our services, including booking, tracking enhancements throughout the year, Qatar Airways is already
and tracing, account management, and reporting.” on Chapter 4: Diversity of its sustainability initiative – WeQare
The airline issued a statement recently which said that the – launched in 2020 going strong since its launch in 2020.
digital transformation plan of Qatar Airways Cargo focuses on This year, Qatar Airways Cargo rang in its 25th anniversary
replacing repetitious manual operations with digital solutions, year of operation with its strongest ever financial performance.
enhancing current systems, and building intelligent interfaces The carrier reported record revenue of $6.3 billion for the
to industry software. It added that Qatar Airways Cargo is also financial year 2021-22 ended on March 31, 2022, an increase
looking into methods to improve service response times at of 25 per cent, and 10 per cent growth (272,975 tonnes) in
various client touchpoints. freight carried to over 3 million tonnes. QR Cargo accounted
During The Next Generation plan launch, Guillaume for 7.9 per cent share in the global market from April 1, 2021,
Halleux, Chief Officer Cargo at Qatar Airways, said, “The to March 31, 2022.