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COVER STORY
post-Covid era. More needs to be done in authorities are slow to respond to the
terms of adding capacity and connectivity opportunities of e-commerce which will
to and within Africa as some of the carriers result in new opportunities for development,
have not fully recovered and returned to hence the need to offer incentives to
pre-Covid levels. encourage an increase in e-commerce
Guillaume Halleux, Chief Officer Cargo imports,” Gadhia adds.
at Qatar Airways told the publication,
“E-commerce is the fastest growing DRONES ARE COMING
vertical in the industry. We are seeing a One solution that can sidestep the current
demand for e-commerce imports into overwhelming ‘transportation challenges’
Africa, which is forecast to increase as and take e-commerce to new heights are
internet technologies and smartphones Astral Aviation drones which have proven their case in
become more accessible. There is sufficient Africa. Drones have had a rather successful
room for further growth of e-commerce has invested run in Africa having been used to provide
in Africa. For the calendar year 2021 in additional public health mechanisms and in recent
(January to December), we transported vaccination initiatives in remote and hard-
close to 39,800 tonnes of e-commerce freighter to-reach areas of Africa.
shipments, most of these destined from aircrafts to meet It is likely that drones will soon be
Asia to the West. More than 500 tonnes of the demand for deployed for e-commerce as well. More
e-commerce shipments were transported recently, in a first for the continent, Jumia
to Africa during the same period. e-commerce has signed up with Zipline to deploy
Electronics, mobile phones, apparel, to and within drones for online shopping deliveries in
beauty, and hair products are some of Africa and is reportedly offering delivery
the items being purchased through Africa. of products across Ghana. Jumia is slated
e-commerce portals by people in Africa. SANJEEV GADHIA to provide a variety of products, from
Qatar Airways Cargo has a very strong ASTRAL AVIATION electronics to fashion, using Zipline’s
and innovative product to support the autonomous logistics system.
e-commerce boom and we also work with “This collaboration of Zipline and
partners such as Cainiao to support their Jumia is one of the many things we are
business on key trade lanes.” doing to grow e-commerce and logistics in
Sanjeev Gadhia, founder and CEO every nook and corner of Africa. We are
of a dedicated all-cargo airline based in committed to delivering wherever you are
Nairobi, Kenya, Astral Aviation told the in Africa. And today, if you are living in
publication, “Astral Aviation has invested Africa, you can order stuff from China,
in additional freighter aircraft to meet the Dubai and Turkey and Jumia delivers it
demand for e-commerce to and within to you. You can order your groceries and
Africa. Astral operates dedicated freighters they will come to you the next morning,
from Hong Kong and Dubai to Africa and you can order your pizza and it will
with a mix of e-commerce and general come to you in 20 minutes. You can order
cargoes which enables its clients to connect your quick commerce stuff, and it will
with its intra-African network ex Nairobi.” come to you in 15 minutes. So all these
However, Gadhia highlights slow Africa has its operating models and logistics solutions
government action, lack of a harmonized own challenges, are enablers to growing the business and
regulation on e-commerce imports, and serving the needs of customers of Africa.
verification in cargo delays as challenges in people are This drone partnership is an extension
this sector. fighting for day- of that mission and vision,” Apoorva
“The major challenge faced by Kumar informs.
e-commerce logistics companies are the to-day survival, All in all, as Juliet Annamah,
customs and revenue authorities which are for jobs, and Chairwoman of Jumia Nigeria and Group
causing delays due to verification which Chief Sustainability Officer observed in a
defeats the value-proposition of e-commerce e-commerce in recent release from the company, "The first
cargoes which needs an expedited process, many ways is decade of e-commerce driven primarily by
different from general cargoes. Due to still like a luxury the private sector in Africa is drawing to a
the lack of a harmonised regulation on close. The next decade demands close and
e-commerce imports, the duties and for many. positive collaboration between public and
additional handling costs are based on GIRRAJ SHARMA private sector partners working together
verification and can be unpredictable at OMNIBIZ AFRICA to shape the African digital economy and
times. African governments and revenue unlock its full potential for the people."
8 LUA SEPTEMBER - OCTOBER 2022