Page 20 - LUA Sep - October 2022 for Magzter

SPECIAL REPORT

industry into a data-driven culture. And
with a flow of tremendous amounts of
data and its analysis available, this ‘digital
first’ move is promoting lean and process
improvements.
Matthieu Petot, CEO of CargoAi, told the
publication, “Some of the recent innovations
include the adoption of dynamic pricing
by airlines which allows them to maximise
revenue and also provide quicker quotations
for the forwarders that require them at a By applying the
moment’s notice. This is linked to the ability Care Mapping
to obtain multiple quotations at the same
time by having search engines that scan all feature, the
the possible options available. These have shipper will be
improved the sector for the better as the
digitalization of these processes has allowed able to book a
employees to spend more time on customer specific pharma
service, which fosters customer loyalty. In
addition, these automations also reduce product and also
human error related to providing inaccurate request specific
quotations or the fatigue that comes with “Care” features,
having to contact airlines individually for
quotes. From an ecological perspective, Co2 such as “re-
calculations can be derived more quickly by icing at transit in transactions between October 2021
automating the formula calculations. This and March 2022. Airline customers
allows business owners to make informed airport”, “storage are seeing a 54% conversion rate from
decisions on how to move forward with their in cold store at email to eMagic quotations and eMagic
sustainability mission.” 2° C – 8° C” at is widely used throughout the US, Asia,
Traditionally, quotes and bookings had and Europe. Currently CargoBooking
taken place over the phone but the Covid a location and/ and eMagic software process over 20,000
pandemic, national lockdowns, working or while on board transactions a month.
from home, and skeletal staff levels in Nathanaël de Tarade, CEO of Wiremind
the industry due to Covid accelerated the the transport Cargo, also agrees that connectivity and
migration from phone to email enquiries. vehicle. interaction between stakeholders are vital
The acceptance of automated quotes and LOTHAR MOEHLE for improving efficiency and the utilization
booking through software platforms has CARGO IQ of all air cargo capacity.
been transformative for the air cargo He said, “From a software perspective,
industry, changing the way businesses are in the last few years, the possibility of
run. The process of manual inventorying JavaScript Object Notation (JSON) and booking a cargo shipment within minutes
assets is also expected to soon become a the IATA ONE Record. The information is is certainly a major innovation. The
thing of the past. carried through to bookings, payments, and next big step is that while many airlines
In 2021, Awery’s research and analysis track and trace services, enabling Awery’s have streamlined their booking (and
of market studies revealed that between air cargo booking platform CargoBooking quotation) processes, they can now also
70 and 80 percent of cargo quotes, pre- to provide an end-to-end fulfillment improve their bottom line through smart
bookings, space checks, and bookings solution. A quote request is then created use of data, for example. That was not
were still processed using emails. With on the CargoBooking platform, where possible before, simply because you did
hundreds of email enquiries per day, users can review possible routes and prices, not have the right data.”
airlines and GSAs were having to allocate select options for the end-customer quote, Shippers or customers who are
both human and financial resources to and check capacity. Once the information constantly in need of efficient cargo
complete time-consuming and costly is selected, the end customer receives a movement by air require better planning,
manual data interrogation. quote offer email with the contents of the enhanced visibility of the shipment’s
Tristan Koch, CCO, Awery Aviation original request now in a standard format. movement, flexibility, and reliability that
Software said, “Awery developed eMagic Confirmed bookings are created within the the cargo will arrive at its destination in
which can read different types of content system of the airline or General Sales Agent.” the required condition.
including emails, text, and images and According to Koch, the take-up of Lothar Moehle, executive director, Cargo
convert them into instant air cargo quotes eMagic has exceeded Awery’s initial iQ, spoke to the publication about how the
using standard data formats such as forecasts with a 400 percent growth company is developing a system to enhance

18 LUA SEPTEMBER - OCTOBER 2022