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enya, Tanzania, South Africa, capacity constraints in air cargo, Kenya is the beating heart of the flower
Ethiopia, and Ghana are some prohibitive air freight rates and travel trade, as it supplies one-third of all the
of the African nations that lead restrictions in China. roses that are sold in the EU and cut
Kin both flower and fruits and Kenya and Ethiopia lead among other flowers are its second largest export after
vegetables or perishables supply to the African nations like Zimbabwe, Rwanda, tea and form 1% of its GDP.
world. The rapid development witnessed and Uganda in flower production and In fact, roses are grown by more than
in these two sectors has driven domestic flower exports in Africa with Kenya 90% of Kenyan floriculturists, followed
economic growth, grown investment contributing a lion's share of 62% and by other flowers like the Gypsophila,
and provided a plentitude of job Ethiopia at 24% in flower exports. Carnations, Chrysanthemum, Hypericum
opportunities to locals. Roses in the cut flowers category are and Lily, etc.
Even as the Coronavirus pandemic grown in several African countries with A recent study titled ‘Cut Flowers -
brought several challenges to the Ethiopia, and East African nations like Global Market Trajectory & Analytics’
burgeoning flower and perishables Kenya and Tanzania which lead in cut by leading market research company
industry in Africa, both these segments roses production and export. Flowers Global Industry Analysts Inc. (GIA)
have been charting a revival in transported as belly cargo in passenger cites, “Amid the Covid-19 crisis,
the backdrop of shifting economic flights reportedly make up 40 % of the the global market for ‘Cut Flowers’
developments in Europe, rising inflation, total freight transported by air. estimated at $33.2 billion in the year

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