Page 18 - Logistics Update Africa March - April 2024 issue for Website

SPECIAL REPORT

Breaking Barriers

WOMENIN

LOGISTICS

Africa's logistics industry is undergoing a transformation. Women are on the rise, bringing fresh
perspectives and filling crucial talent gaps. This trend is driven by a combination of factors,
including the need for a more diverse workforce and initiatives that empower women in this
traditionally male-dominated field, reports Parijat Sourabh.

he African continent is pulsating
with a new energy. Robust
economic growth has awakened a
Tsleeping giant, fostering a thriving
middle class with ever-increasing demands.
This surge in activity has ignited a logistical
firestorm. Supply chains are stretched
thin, struggling to keep pace with the
continent's rapid transformation. Efficient
and innovative solutions are desperately When more
needed to navigate this dynamic landscape.
However, amidst this logistical women work,
maelstrom, a beacon of hope emerges – the economies grow.
rise of women in logistics. Traditionally
viewed as a domain reserved for men, the FELICIA MARFO
PSL
African logistics sector is witnessing a
seismic shift. Women are shattering glass
ceilings, forging their path into leadership diverse than people think. Workers
roles, and injecting a much-needed dose in logistics handle tasks ranging from
of innovation and fresh ideas. Their global shipping to warehouse inventory
unwavering determination and unique management, which can be demanding
skill sets are proving to be invaluable assets and time-intensive. Despite many men
in building a more robust and efficient working in this field, there's a significant
logistics network for Africa. shortage of women.
This surge in female participation is not This isn't just a concern about the need
merely a social phenomenon; it represents for female workers; it's also about the
a strategic shift with significant economic valuable perspective they bring. Women
implications. Studies have consistently often excel in interpersonal skills, being
shown that diversity in the workplace adept at calmly and effectively discussing
fosters creativity, enhances problem- matters. Their tendency towards empathy
solving capabilities, and leads to better enhances communication, enabling them to
decision-making. connect better with colleagues or customers
The logistics industry is often seen as experiencing distress, not just in terms of
tough and unexciting, but it's far more their own emotions.

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