Saloodo! launches road freight service with BeduConnect between Middle East and Africa

July 16, 2021: The digital road freight platform Saloodo!, is expanding its services in Middle East and Africa by offering BeduConnect, new road freight connection between the Gulf Cooperation Council countries (Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain and Oman) and North Africa (Egypt, Libya and Sudan). BeduConnect was set up to connect countries of the Arabian Peninsula with North African trading partners due to capacities in both air freight and ocean freight being currently tight.

“Having recently expanded to Libya, thanks to the success of the Saloodo! platform, we are now very proud to be the first logistics provider to establish road freight connections between the GCC countries and North Africa. Road freight is particularly effective here, as it is cheaper than air freight and has faster lead times than ocean freight” says Tobias Maier, CEO of Saloodo! Middle East and Africa. “In addition, BeduConnect makes it easier for shippers to identify trusted carriers, help carriers manage their fleets and optimize their capacity.”

BeduConnect is available for full-truck-load and comes with all known Saloodo! features. The digital platform simplifies the search for suitable freight forwarders so that the right partners can be found more quickly from a network of verified freight forwarders. In addition, the platform recommends a transport price based on current market data. The supply chains are completely digitalised, the management of transport documents can also be easily accessed online, and a real-time shipment status provides the desired service for customers. With a combination of logistics expertise backed by DHL, as well as the flexibility and digital skills of a start-up, Saloodo! lends weight to the digitalisation efforts of the logistics sector in the Middle East and Africa.