SAA, Emirates reactivate partnership to boost connectivity

September 30, 2021: With South African Airways (SAA) resuming operations, Emirates has been working closely with SAA to reactivate its long-standing partnership which aims to improve the customer experience and provide more value to travellers when flying on both carriers.

The move also helps cement SAA’s standing and position and will build growth momentum as the carrier initially restarts flights to six African destinations.

Emirates will also place the SAA code on major trunk routes between South Africa and Dubai.

Adnan Kazim, chief commercial officer, Emirates, remarked on the revival of the partnership, “The partnership between Emirates and South African Airways builds on our shared commitment to providing customers more schedule choices and increased connectivity across Africa and through our growing network. We value our nearly 25 years of successful partnership with SAA and we are working hard to take more positive steps forward to continue to grow our relationship and provide our customers with even more connectivity in the future.”

In the coming months, plans are underway to expand cooperation and solidify the partnership even further on more domestic and regional points in Africa as SAA expands its operations, while Emirates will also reciprocally add more options for SAA customers to connect to select destinations within its network on one itinerary.

SAA’s interim CEO Thomas Kgokolo said, “As SAA starts to rebuild, the long-standing partnership with Emirates is both valued and critical to our future growth plans. We share the same vision of seamless, efficient, and excellent customer service with connectivity to multiple destinations. We are confident this partnership will lead to the addition of more route and destination options, particularly across Africa as we both recognise the economic, trade and tourism potential the continent has and our key role as enablers.”