Ethiopian Airlines migrates to digital platform
October 3, 2017: The largest airline in Africa, Ethiopian Airlines Group is flying even more greener; it has migrated to the digital platform in full.
October 3, 2017: The largest airline in Africa, Ethiopian Airlines Group is flying even more greener; it has migrated to the digital platform in full. All its business processes like aircraft maintenance and flight operations, commercial operations, finance, HRM, customer services, procurement and supply chain management, online learning, management approvals and authorisations etc. are now shifted to the e-platform by removing paper. This major transformation was announced effective from September 28, 2017.
ET Executive management at the paper burning ceremony
Group CEO Ethiopian Airlines, Tewolde GebreMariam, said; “Although we started the digitisation project in the last few years, today marks an important milestone in our history as we are removing the paper from our entire business processes. Leading in the Digital Revolution and leveraging on the latest advancement in the Information and Communication technology of the global airline industry, Ethiopian will scale up its operational excellence, customer intimacy and cost leadership strategies. ICT will enable us to deliver customised global standard customer services as per the preferences of each and every customer.
We are living in the fourth industrial Revolution which is fundamentally different from the previous industrial revolutions specially in the speed of change and disruptions, and our continued success depends on our strategic response and our abilities to adapt to the velocity, breadth and depth and scale of the quantum changes coming our way. To this effect, we have embedded digitisation in our organisational operating system with our valued customers in our mind.”
From the perspective of pursuing environmentally friendly operation, it is worth mentioning that Ethiopian operates the youngest, latest aviation technology and most environmental friendly fleets with fewer carbon emissions to the environment.
Photo: Tewolde GebreMariam, GCEO, signing his last paper approval