Diogo Elias, Senior Vice President, Avianca Cargo

On the sidelines of the Air Cargo Forum (ACF) by The International Air Cargo Association (TIACA), Latin America's leading cargo carrier Avianca Cargo unveiled a new brand concept highlighting the carrier's focus on customer needs and commitment to building long-term partnerships. Avianca Cargo's message is "we are doing it for you" underscoring its dedication to best service. In an interview with Reji John, Editor of STAT Media Group, Diogo Elias, Senior Vice President of Avianca Cargo, explained the reason for such a repositioning of the brand and what it means to the cargo carrier and its customers going forward.