Sinoair launches Asia’s first direct to customer air cargo eBooking platform in partnership with WebCargo

September 10, 2019: Sinotrans Global E-commerce Logistics Co Ltd announced that it is introducing the world’s first direct to customer air eBooking platform alongside other online forwarding features using WebCargo by Freightos.

The shippers will now be able to pull global contract rates, get dynamic pricing or request ad-hoc, receive an instant booking confirmation from over 10 airlines integrated with Freightos. The partnership aims to grow Sinoair’s online shipments to over millions annually.

Unlike existing eBooking platforms which cater specifically to the freight forwarding community, Sinoair offers both agents and shippers all eBooking benefits. “Sinoair is proud to be leading the air cargo industry online and continuously raising the bar. As Asia’s top air freight forwarder, we take our responsibility to provide a best-in-class air cargo experience for all our customers seriously. Freightos is our trusted partner enabling us to offer eBooking to all, something the air cargo industry has never seen before,” said Sinoair deputy general manager LIU Xin-Yang.

“eBooking is something passenger travel has experienced since the 1960s. Today Sinoair is introducing it to the air cargo masses looking for a 21st-century air freight experience. It is an honour to work with such a forward-thinking organisation with the courage to shift an enormous part of the air cargo industry online,” said Freightos CEO Zvi Schreiber.

Freightos launched its real-time airfreight pricing product in June 2019. In addition to Sinoair, IAG Cargo and United Cargo have incorporated WebCargo into their operations this year.