• In DUBUY.com platform, the shipping methods are also customised according to the scale of each transaction and the urgency of shipments.

May 14, 2021: DP World is set to launch DUBUY.com, a wholesale e-commerce platform, in Ethiopia. This initiative follows the signing of a memorandum of understanding between DP World and the Ethiopian ministry of transport to explore the potential of developing logistics infrastructure and the provision of end to end logistics services along the Berbera to Addis Ababa Corridor to unlock major economic benefits for Ethiopia.

The MoU was signed in Addis Ababa on May 6 by Dagmawit Moges, Ethiopia’s minister of transport, and Sultan Ahmed Bin Sulayem, group chairman and CEO of DP World.

DUBUY.com will help to unlock access to global markets for small and medium-sized Ethiopian enterprises, with fulfilment through DP World's worldwide ports and logistics network. The platform also enables global companies to find and serve new trading partners in Africa, opening access to fast growing markets on the continent.

DUBUY.com began operations in Rwanda with plans for rapid expansion across Africa and beyond. Ethiopia is the second largest market in Africa by population size and its rapidly growing economy means there is an ever-increasing demand for imports and exports.

Mahmood Al Bastaki, chief operating officer of Dubai Trade World, said, "People and companies everywhere are turning to technology to fuel their post-pandemic recovery and improve access to global trade. DUBUY.com represents a new model of trade in Africa, designed to strengthen its existing potential and open businesses and markets organically by enabling trade and supplying innovation. This technology allows home grown businesses to become international manufacturers and exporters by linking them with new markets in Africa and the rest of the world."

In DUBUY.com platform, the shipping methods are also customised according to the scale of each transaction and the urgency of shipments.