"Sharing data can feel uncomfortable, but it will help your flower supply chain thrive."

Watch Jeroen van der Hulst, Owner and Founder, FlowerWatch, speaking during the recently concluded Flower Logistics Africa 2024 on the topic "Sharing data can feel uncomfortable, but it will help your flower supply chain thrive."

Organised by Logistics Update Africa on March 27, 2024, in Nairobi, the conference attracted stakeholders across the flower supply chain to the Kenyan capital.

Sixth edition of FLA and fifth edition of PLA were supported by Kenya Airports Authority (KAA) as Platinum Partner, Saudia Cargo as Airline Partner, Brussels Airport as Gateway Airport Partner, Swissport as Gold Partner, Frankfurt Airport and Perishable Center Frankfurt as Supporting Partners, Ostend–Bruges International Airport as Fright Hub Partner, Mitchell Cotts as Exhibiting Partner, Africa Logistics Properties as Warehousing Partner, Astral Aviation as Associate Partner, Liege Airport as Track Partner and Hong Kong Air Cargo Terminals (Hactl) as Sustainability Partner, along with industry partners Kenya Flower Council (KFC), Fresh Produce Consortium of Kenya (FPCK), African Airlines Association (AFRAA), Fresh Produce Exporters Association of Kenya (FPEAK), Shippers Council of East Africa, TradeMark Africa and Avacado Exporters Association of Kenya.