UPS appoints new chief marketing officer
Supply chain giant UPS has appointed Kevin Warren to the position of chief marketing officer, effective June 1. In this new role, he takes up the responsibility for all US and international marketing, including the company’s product development, pricing, customer loyalty, industry segments, customer communications
May 31, 2018: Supply chain giant UPS has appointed Kevin Warren to the position of chief marketing officer, effective June 1.
In this new role, he takes up the responsibility for all US and international marketing, including the company’s product development, pricing, customer loyalty, industry segments, customer communications and public relations, among other functions.
He will report to David Abney, chairman and CEO, UPS and also joins the UPS Management Committee.
“With unprecedented demand from consumer and business customers, it’s critical for UPS to have a savvy leader driving innovative new marketing programmes that support one of world’s most trusted and respected brands,” said David Abney.
“Kevin brings a wealth of experience to UPS with a strong global growth focus across multiple disciplines. He will guide critically important marketing initiatives as we continue UPS’s transformation.”
Prior to this, he held the role of EVP and chief commercial officer for Xerox Corporation, where he was responsible for worldwide channel strategy, salesforce effectiveness, and global client engagement for the company’s diverse portfolio of hardware, software, and services.
He also served as president of the Commercial Business Group for Xerox’s services business.